What would you rather do, sit through another dry presentation full of pie charts and spreadsheets, or listen to a good story well told?
What would have a greater impact on your staff, your clients and your customers, a spreadsheet or a memorable story?
Packed with case studies drawn from Dolan’s extensive experience as a consultant to leading companies world-wide, Stories for Work helps you to:
- understand why storytelling grabs attention and helps you get your message across
- master the four types of stories used in business settings
- infuse your stories with the personal to highlight your vision and values
- craft a selection of stories to tell at pivotal business moments.