Storytelling in business is not as easy as it may appear. Understand the 5 hardest aspects of storytelling to avoid poor results.

Unfortunate results can also occur when people embark on storytelling for the first time with an attitude of ‘How hard can it be?’. Granted they may not inflict a mortal injury but the results are the same. They pack everything away because it did not work and never try storytelling again.

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