Ral’s Books

Magnetic Stories

Connect with Customers and Engage Employees with Brand Storytelling (2021)

Your brand is the stories people share about you when you’re not in the room, and it’s these brand stories that determine if people buy from you, employ you, work for you or invest in you. When the stakes are that high, wouldn’t you want to take control of it? In Magnetic Stories, business storytelling expert Gabrielle Dolan reveals how you too can create and share stories that stick… Read more about Magnetic Stories.

Real Communication

How to Be You and Lead True (2019)

What’s happened to real? In a world of jargon, acronyms and distrust, does authenticity in leadership mean anything anymore? The answer is a resounding YES. As the expectations of customers and employees evolve at a breakneck pace, businesses and organisations are starving for real communication and authentic leadership… Read more about Real Communication.

Bullet Points Kill

… and other deadly presentation traps (2020)

Do you have to sit through presentations by others that frequently include poorly designed, text heavy slides that the presenter uses as a script rather than engaging with their audience?This book outlines the common reasons why we use slides poorly and the impact this has on your audience. It explores the ‘dos and don’ts’ when using slides because, if you need to use them, you should make sure that you are doing so correctly. Finally, it introduces you to other options for presenting… Read more about Bullet Points Kill.

Stories for Work

The essential guide to business storytelling (2017)

Stories for Work walks you through the science of storytelling, revealing the secrets behind great storytellers and showing you how to master the art of storytelling in business. Stories hold a unique place in our psyche, and the right story at the right time can be a game-changer in business… Read more about Stories for Work.


Real Leadership, Real Talk, Real Results (2015)

is an honest guide to achieving lasting business success by becoming a more authentic leader. Leaving behind the boring and mundane, this guide cuts to the chase with a frank and forthright style to provide insight that can radically transform your business.

You’ll learn how your communication style may be holding you back, and how a few simple changes can inspire your team, engage your customers, and remind you just how effective you can be… Read more about Ignite.

Storytelling for Job Interviews

How to use stories, nail an interview and land your dream job (2016)

Use stories to build trust, credibility and engage with your future employer – “fast” – to land your dream job.

Do you go for lots of interviews but fail to get the job? Ever been told you don’t have the ‘right fit’ for the organisation? Maybe you’re new to the workforce, or returning after an extended break and struggling to make an impression? Read more about Storytelling for Job Interviews.


How Leaders Connect, Engage and Inspire with Storytelling (2013)

How to use storytelling to move people to action In today’s hyper-competitive business environment, leaders who can engage and inspire their teams and organisations have a distinct advantage. Using the art of effective storytelling, leaders can defeat information overload to inspire the emotion and effort needed to adopt new strategies, attract new clients, or win new business… Read more about Hooked.