What’s worse than having people talk about you behind your back? In a business sense, it can be worse if nobody’s talking about you at all. So, if you want your brand spoken about, it’s best that you control what people say. You can do that by telling your own stories. These days more and more businesses are discovering the powerful benefits of brand storytelling.

In this episode, Got a Good Story? Tell it! of the Business Essentials Daily podcast, Gabrielle shares ideas from her new book, ‘Magnetic Stories: connect with customers and engage employees with brand storytelling’.