October 29, 2019
Today I bring you another podcast interview with a global storytelling expert. In this episode I had the pleasure of speaking with one of my storytelling idols, Annette Simmons. She was one of the very first pioneers to promote the use of stories in business.
Annette Simmons is the bestselling author of The Story Factor that was first published in 2001 with the third edition recently being released. She has also written three other books including, Whoever Tells the Best Story Wins (published in 2007)… a title that I love!
Annette currently lives and works in the USA but she spent a decade living in Australia during the ’80s. It will come as no surprise that I was delighted to discover her favourite ‘80s artist is also an Aussie! You can tune in and listen to the audio interview below or watch our video on YouTube above.
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