When it comes to brand storytelling there are various ways companies can share their stories that moves beyond the obvious. For example, a footwear company based in Melbourne has the backstory for the name of their company written on a pair of shoes. Another company in Florida has stories on their menu and wine list. There’s also a fifth-generation family-owned bakery that include micro stories on their coffee cups.

Printing stories on shoes, menus or coffee cups may not be an option for your business so let’s explore five typical ways companies can share their stories.

You access the full article here.