Do you have any corporate urban myths? Perhaps you are not sure what an urban myth is or why it is important for business.

According to Wikipedia, an urban myth is ‘a genre of folklore comprising stories circulated as true.’

‘Circulated as true’ is an important part of this definition because the whole popularity of urban myths is that no one really knows with certainty if they are true. Overtime, the widespread sharing of the story transcends the truth.

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