In this video I want to explore the five common mistakes companies make with brand storytelling. There’s a lot of interest in how to implement brand storytelling and companies are experiencing various degrees of success. So, I will look at the most common mistakes I have observed.

Brand Storytelling at its Best

In previous videos I looked at What is Brand and What is Brand Storytelling? as well as The Power of a Magnetic Story. Stay tuned for next week’s episode where I share with you a company that is doing brand storytelling at its best.

Take the Quiz

You can also complete this quick questionnaire to help you ascertain how effective you are with brand storytelling.