March 10, 2021

The Power of a Magnetic Story


On 9th March 1959, the iconic Barbie doll debuted at the New York toy fair. This means that yesterday was Barbie’s 62nd birthday. Coincidentally it was also my 54th birthday so we have that in common.

Barbie’s Back Story

While researching my latest book, I heard the backstory for Barbie’s creation and it completely changed my perception of the brand. This highlights the power of a magnetic brand story.

Brand Storytelling

Interested in finding out why my opinion changed? Then watch the video above to hear the back story and the impact it had on me.


Pre-Order Incentives have been extended

Gabrielle’s latest book Magnetic Stories: Connect with customers and engage employees with brand storytelling is now available.

  • Buy five books and Gabrielle will give you another copy of Magnetic Stories that will be personally numbered and signed by her.
  • Buy ten books and receive a signed copy (as above) plus a free ticket to her virtual Your Stories Your Brand two hour workshop on 25th March, valued at $250/ticket.

To receive your free gift, simply buy your multiple copies (five or ten) from any online supplier prior to 25th March and email your receipt of purchase to Elise. Don’t forget to include your postal address as well so we know where to send your books.