The Science of Storytelling


In a world of information overload and short attention spans business people are looking for a more effective way to get their messages across and to help them stand out from all the ‘noise’. Combine this with an appreciation of being more authentic in the way we lead, it is no surprise that storytelling has emerged as a powerful tool. In this white paper, Gabrielle explores the science behind why storytelling works so effectively in business.


You might already be aware that telling a story makes good sense, but it is more than that. It is actually based on good science.


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