Marketing professionals know that storytelling is a powerful marketing tool, but how do you discover your brand’s most impactful stories, and how do you tell them?

In this episode, Gabrielle discussed her most recent book, “Magnetic Stories,” which focuses on “how to connect customers and engage employees with brand storytelling.”

The conversation includes:

• Why Gabrielle founded Jargon Free Fridays and how it relates to her work teaching business executives about storytelling

• The inspiration for “Magnetic Stories,” and why she feels that it covers a gap in the realm of business storytelling

• How storytelling relates to brand, and why it’s an essential piece of good brand marketing

• Real-life examples of highly impactful brand stories from both large and small companies

• The 5 different types of stories that matter: how to create them, how to find them, and how to share them

• Why it’s crucial to involve employees in creating, collecting and communicating stories