In early 2020, I had the pleasure of staying at the newly opened Fullerton Hotel in Sydney. Little did I know it would be the last time I stayed in a hotel for close to 12 months due to COVID-19. In hindsight, I really should have made the most of room service and the mini bar.

It was on this trip I first became aware of the Fullerton’s commitment to brand storytelling. During my stay I noticed a beautiful coffee table-style book on display titled Fullerton Stories, which contained some brilliant examples of brand storytelling.

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