During our Coronavirus lockdown, multiple invitations to share then nominate have been popping up all over social media. There are two of these games that I just don’t get. Both require the individual to post an album cover or a travel photo with no explanation. When I see these posts of photos or albums without the explanation, I find them of no interest. Personally, the back story for posting the album or picture is what draws my attention. But according to the rules of this game, they shouldn’t be included in the post.

Posts of a photo or an album cover keep me guessing about why the person posted it. Was it the first album they bought? Did they get it for a present from their boyfriend or girlfriend? Did they love it then tire of hearing it? Or perhaps they bought it on an overseas trip…

The Back Story Matters

My friend Vicki went against trend the other day and posted a photo of an ACDC album including the story behind why she did so. What followed was a lot of conversations and comments between her friends.

People will not remember the album cover or the photo but they will remember the story behind it. This is because humans form connections through stories that help us to remember them.

Share and Connect

The same can be applied for any of your business messages. People will not remember the PowerPoint slide, but they will remember the story you share.

In a time when we are physically isolated, connection through stories is even more important. So, next time you get an invitation to share without explanation, I encourage you to go against the rules of the game and share your story.