Real communication has always been important in business, but why is it needed now more than ever before?

We are experiencing unprecedented change, where we are constantly asking our employees and customers to follow us into uncharted territory. We are also faced with the rise of technology, new corporate jargon on an ongoing basis. The end result is that employees and customers feel more isolated when they do not readily understand the technology, let alone the words and phrases that come along with it.

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