July 30, 2019
July 30, 2019
On our recent family holiday, we went on a food tour in Prague. I am big fan of food tours when visiting new cities as you not only get to learn about the culture of the city, you also get great insights about some of the best places to eat and drink …which makes the rest of your stay that much better.
The food tour was with Taste of Prague and it was one of the highlights of our trip.
Amongst the many things I was impressed about was the company’s style of communication. Besides being extremely responsive and containing the right amount of information, I loved the strong sense of voice that came through. For example, the following extract is from the information they sent before the tour:
Eating before the tour. Noooo, don’t do it! Come hungry, okay 🙂
Dress code. You’re joking, right? No dress code. Don’t wear Crocs. Nobody should.
During the tour they provided us with a booklet on Prague that was written in a similar way …in a voice that reflects their brand. Such as:
The chimney cake is not really Czech and most of them are pretty bad. That said if you put Nutella on a dead rat it’s going to be good. So, the ones with Nutella are passable, we guess. Still wrong though.
Take the boat to Prague Zoo, send your kids to watch animals poop while you drink wines at the Salabka winery next door.
Don’t order dumplings with something that has no sauce. You are making a fool of yourself as if you slapped a ‘tourist’ sticker on your forehead.
Too often in business, we default to a very ‘business’ like way with written communication …thinking that is the professional and expected style. I am not suggesting you that you should be unprofessional, just don’t lose your personality along the way.
Have the courage to find your own authentic voice. Perhaps your audience may connect with that style more than the traditional and default (boring) style of communications.