This video extract contains an overview of Gabrielle’s interview with IIDM on the power of magnetic stories. Listen in as she discusses the following questions:

• What can a magnetic story do for your brand?
• What is brand and what is brand storytelling?
• How do companies implement brand storytelling?
• What are the types of brand stories companies need?

Find out more about becoming an IIDM member here so that you can access the full series of interviews and other content they have available.