At the end of last year, I completed 21 LinkedIn posts over 21 days where each post highlighted the most common storytelling mistakes I see both individuals and organisations make in business.

For my first blog back in 2023, I thought I would summarise them for you below.

My List of 21 Storytelling Mistakes

1. Not practising your stories
2. Too many messages in your story
3. Telling the same story beyond its expiry date
4. Ending with the moral of the story
5. Aiming for the tearjerker
6. Aiming for perfection
7. Going for too long
8. Starting with “Let me tell you a story”
9. Not having an ending
10. Not having a purpose
11. Telling the same type of stories
12. Making up stories
13. Unnecessary editing
14. Too many characters
15. Too many numbers
16. Not being prepared to be vulnerable
17. Over sharing
18. Not healing before revealing

The top three mistakes I see organisations make are:

19. Thinking timelines, case studies and hypotheticals are stories
20. Looking for the one brand/strategy/culture story
21. Expecting employees to share stories but not teaching them how

Hopefully you are not making too many of the 21 mistakes I’ve listed above!

P.S.

If you like my content and don’t follow me on LinkedIn, it might be a great time to do so. I publish on the platform more regularly as I like the conversational interaction on LinkedIn. Click here to follow and/or connect with me.