February 16, 2021

Five common mistakes companies make with brand storytelling


There is lot of talk about brand storytelling around the business world and companies are implementing this approach with various degrees of success. Like any emerging business trend, common mistakes are being made. So, let’s look at the five most common mistakes companies make when it comes to brand storytelling.

Common Mistakes

Mistake One – Not understanding what it is

Brand storytelling is not a slick corporate video or a timeline or just one story …it’s a combination of lots of stories.

Mistake Two – Not defining their brand

If any organisation does not have a clearly defined brand – including their purpose and values, then implementing brand storytelling will be a waste of time.

Mistake Three – Not teaching their people

This step is often deemed unnecessary, but it is essential. Without educating employees on brand storytelling and how to find and share stories effectively, companies are setting them up for failure instead of success.

Mistake Four – Not collecting stories from the past and present

Another common mistake is not implementing a process to find and collect stories. It could be something that happened years ago or only yesterday. It’s all about collecting the stories that respect the past, acknowledge the present and inspire the future.

Mistake Five – Not communicating stories in a variety of ways

This is perhaps not a mistake but certainly a missed opportunity. Stories should be shared more than once and over multiple platforms. On your website, in your induction program, on social media as well as internally and externally. The education process is essential to ensure employees are set up for success to do this well.

Brand Storytelling

Brand storytelling is not an easy process and it’s not quick. However, if it is done right, done authentically, it will help companies connect and engage with both customers and employees.

If you are interested to see how you are rate with brand storytelling, then you can take this quick assessment and get your results instantly.


Gabrielle’s latest book Magnetic Stories: Connect with customers and engage employees with brand storytelling is available now for pre-order.

  • Buy five books and Gabrielle will give you another copy of Magnetic Stories that will be personally numbered and signed by her.
  • Buy ten books and receive a signed copy (as above) plus a free ticket to her virtual Your Stories Your Brand two hour workshop on 25th March, valued at $250/ticket.

To receive your free gift, simply buy your multiple copies (five or ten) from any online supplier prior to 1st March and email your receipt of purchase to Elise. Don’t forget to include your postal address as well so we know where to send your books.