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Brand storytelling is not about a logo or a tagline and it’s not a timeline of your company. It’s not a slick corporate video or a TV commercial. It’s not a brochure or your purpose, vision and values stated on a page. And it is definitely not just one story.

Brand storytelling is a deliberate and sustainable approach to authentically communicate your brand, internally and externally. This is achieved through the stories you share and the stories people share about you based on your actions and behaviours. It’s about being very clear on what your brand is and using stories to reinforce it, to communicate and to amplify your brand. It’s about the stories you proactively find and share as well as the things you do that generate stories.

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