April 20, 2021

The X Number of Brand stories


When I started researching my latest book Magnetic Stories, I had a section of the book with a working title of ‘The X number of brand stories’. At the time I had no idea what that X number would be. By speaking to many people from around the world and collecting a huge variety of stories, it became clear that they fell into five distinct types.

The Five Types of Brand Stories

My previous video spoke about What is brand and what is brand storytelling? This week I explore the five types of brand stories.

If you are interested in improving your ability to share stories, then check out my public workshops below or contact me for an in-house workshop.

You can register and find out more about the virtual workshops via the links below. Early bird prices apply for the first 15 bookings for each date.

Friday 28th May – Business Storytelling 9:30am-1pm AEST

Monday 21st June – Presenting with Impact 9:30am-1pm AEST

Thursday 8th July – Business Storytelling 9pm-12:30am AEST
(Please note the later timing which we have provided for our international customers in Asia and Europe)