July 2, 2024

The Science of Storytelling White Paper


After re-reading my white paper on Organisational Change and realising it was still current, I thought I would dust off my other white papers to see if they also remain relevant.

Well surprise, surprise they bloody well are.

Especially the white paper I wrote about six years ago titled, The Science of Storytelling. Although, I guess it’s not surprising because the science behind why storytelling is so powerful in business has not changed.

Five Reasons for Storytelling

You can read it here but in a nutshell these are the five reasons why organisations work with me on storytelling.

  1. Communicating values & purpose

This is the number one reason organisations work with me to train their senior leaders. To effectively communicate the company values and purpose so their employees can understand and connect to them. Printing values on walls, coffee mugs, screensavers, etc will not achieve this.

  1. Achieving buy-in to the new strategy or change

You can have the best strategy in the world or the most brilliant reason for change but if your employees don’t buy into it, then it will fail. Stories around the change or new strategy can honour the past, acknowledge the current reality, as well as get your people excited about the future.

  1. Building trust & credibility with existing and potential clients

As humans, we buy on emotion and justify on logic. Businesses that rely on building trust and credibility on logic alone without strategically weaving stories into the sales conversation, will continue to scratch their heads wondering why their competitors always win out.

  1. Ensuring your presentations are delivered with impact in a way that people understand & remember

Stories are the triple threat. They build a connection with your audience; make your messages easier to understand; and make you memorable. Clients often combine my half-day storytelling workshop with my half day powerful presentation workshop. This full day of training will change the way your people present information for the better.

  1. Upskill leaders

As storytelling is recognised as a key leadership, communication and influencing skill, organisations are increasingly including training as part of their general leadership capability framework. I have been doing this for 20 years and the consistent feedback I receive is that my workshops are the most practical they have done.

Do you relate?

If you are experiencing any of the challenges above, it’s a great time to explore how I can help you implement storytelling into your organisation. So, let’s connect.