Just like calling something a story doesn’t make it a story, the same is true with Thought Leadership. Calling yourself a Thought Leader does not make you a Thought Leader. It is perhaps a misunderstood and certainly overused expression at the moment…so what is a Thought Leader?
A Thought Leader is a subject matter expert who has unique perspectives and insights in their chosen field. They also proactively communicates their unique insights and perspectives in the market place. As they are the ‘go-to’ person in their industry or field they profit from this recognition. Thought Leaders may be self employed (infopreneurs) or work for a corporation (intrapreneurs). Of course many entrepreneurs are also Thought Leaders.
A Thought Leader is the ‘go-to’ person in their industry or field.
Thought Leadership for corporations helps to differentiate your company from competitors and be seen as market leaders in your field. This in-house program is about taking a select few of your talented stars and turning them into super stars. How? By helping them capture, package and share their ideas so they and your organisation are seen as Thought Leaders in your industry. It is for organisations that are looking for a more sophisticated way of marketing, attracting, retaining, rewarding and developing talent.
To find out more head to Thought Leaders Advantage website.
For individuals who are looking for a different way of operating, Thought Leadership will enable you to become a widely known expert in your industry and beyond. Gabrielle highly recommends Thought Leaders Business School as a way to help individuals capture, package and sell their ideas. Ultimately this program helps individuals do the work they love, with people they like, the way they want to do it and to earn an optimal income doing so.
Gabrielle is a Partner at Thought Leaders Global and on the faculty of Thought Leaders Business School and to find out more head to the Thought Leaders Business School website.