One of the reasons I wrote my latest book, Magnetic Stories, came from watching organisations try to implement brand storytelling without engaging their employees or connecting with customers. These organisations were left wondering why they did not see any tangible results. As a result, I wanted to map out a process that would lead to success when putting brand storytelling into practise.

Framework for Success

In my latest video I talk about my five-step framework to implement brand storytelling regardless of the size of the company or the industry. Take a moment to watch the video so that you can start defining what you want to be known for and using brand storytelling to help communicate it.

Next time I will show you all the various places you can share your brand stories.